Veronica Bruce
Head of Financial AI Transformation | Alabama
About Veronica:
Veronica is a PwC alum bringing more than 30 years of Finance and Accounting experience, including over 12 years building and leading high-performing finance teams. She earned her bachelor’s degree in Accounting from a leading university in the Midwest and has spent much of her career working inside growing and scaling organizations, giving her firsthand experience with the operational challenges finance teams face as businesses evolve.
Her passion for AI and automation grew out of necessity. Faced with time-consuming manual processes and an increasing demand on her team, Veronica began building her own AI-powered solutions to automate tedious workflows, improve visibility, and give her team back valuable time. What began as solving problems within her own finance organization quickly became a passion for exploring how AI can fundamentally change the way Finance and Accounting teams work.
Today, Veronica combines decades of accounting leadership with a builder’s mindset and a practical approach to AI transformation. She is particularly passionate about identifying opportunities where technology can eliminate repetitive work, strengthen processes, and allow finance professionals to spend more of their time on the work that requires their judgment, experience, and expertise.
Outside of work, Veronica enjoys spending time with her husband and children and being active in her ministry.
Industry Specializations:
SaaS, PropTech, InsurTech, Cybersecurity, Telecommunication, Professional Services, Government & Non-Profit
Blogs and Articles:

